3 Things Needed in Your Job Ad to Hire Workers

 

3 Things Needed in Your Ad to Hire Workers?

Everyone in every industry is screaming for help.
Our supply chain in many industries is disrupted because companies can’t get people to fill jobs.
This has led to lots of advertising for companies to use certain online or mass media recruitment services to get their hiring message out to candidates. No matter what you use to recruit, your message must have three things in order to break through the clutter and appeal to job candidates:

1.  1. You have to say how much you are paying. The old days of thinking “we talk money at the time of offer” has long been gone. Candidates hear messages about $15 per hour minimum wage in the news. They know their industry and what their peers are making, don’t think they don’t because all employees let it slip how much they make at some point to someone. Candidates know where opportunities lie in their industry. Don’t insult them by saying things like “we offer competitive wages.” What they think is a competitive wage is different that what you think it is. In a negotiating situation you often try to not be the first person to throw out a number. In recruitment it is an advantage. You will get those people from a competitor that might be making less than you are offering and will love the raise. You will also turn off people making more money for doing the job you are looking for, however you combat that by reading point number two…

2.  2. List all of the unusual benefits the person gets. Health, 401K, long term disability, etc. are all great benefits, but they don’t attract the majority of the candidates. Maybe your company is near a pond that has hiking trails or is available for fishing. Maybe you offer auto oil changes by having a mobile service come to your parking lot. Perhaps you have an employee lunch program. There can be many things that you might not think would be what people are looking for, however it could be the straw that tips the balance. IF two jobs are equal but one job offers free lunch, that company will get the employee. If the candidate that is making more than the money you are advertising, but they don’t get the benefits you are talking about, they will at least call you because they figure if they can get salary equal to what they have now AND GET THE EXTRA BENEFITS they think it will be better because they are getting more than what they are getting somewhere else. This leads to point three…

3.  3. Often times people leave a job because they feel they don’t get recognition from managers and co-workers.  Talk about all the ways your company does that. Is there a quarterly meting where awards are given out. Does the president have an open door policy? What kind of rewards are there for people that offer good ideas? What protections are there for candidates that are whistleblowers or offer controversial ideas? Let candidates know they will be appreciated and they will come to check out your company.

Good luck in your search! Save some good people for the rest of us!
On second thought, get all the good people you can right now and make your company strong!

Ev
A Heck of A Nice Guy