Wednesday, October 30, 2013

October 2013 Jokes





Why do melons have big weddings?
Because they cantaloupe!

Why did the frog cross the road?
He tied himself to a chicken!

What makes music on your head?
A head band!

What is green and pecks on a tree?
Woody Wood Pickle!

When does a detective carry an umbrella?
When he's undercover!

What kind of birds always stick together?
Vel Crows!

Why did the baby ghost cry?
Because it had a boo-boo!

What store do dogs refuse to go to?
Flea Markets!

Where do cows go to have fun?
The moo-vies!

Why was the policeman in bed?
Because he was an undercover cop!

Thanks for reading and laughing!
Ev
A Heck of A Nice Guy

Monday, October 28, 2013

October 2013 Newsletter



Greetings!

Leaves are falling. Frost on the ground. Finally allergies are gone!
Another fall has come.
Thank you again for letting me work and stay in touch with you.
I thought you might be interested in these topics from my blog from last month.
Feel free to search my blog for other topics you’re interested in.

Never Lie to A Client
http://everetsblog.blogspot.com/2013/09/never-lie-to-client.html

Meet Them: How to get people you don’t know to link with you pt. 1
http://everetsblog.blogspot.com/2013/09/meet-them-how-to-get-people-you-dont.html

Ask A Question: How to get people you don’t know to link with you pt. 2
http://everetsblog.blogspot.com/2013/09/ask-question-how-to-link-with-people.html

Interview with Brian Weis pt. 2
http://everetsblog.blogspot.com/2011/12/brian-weiss-interview-pt-ii.html

Interview with Brian Weis pt. 1
http://everetsblog.blogspot.com/2011/12/brian-weis-interview-pt-i.html

Jokes:
http://everetsblog.blogspot.com/2013/09/september-2013-jokes.html

Thank you for everything! Happy Halloween!

Everet Kamikawa
Ev's Recruitment Answers blog
A Heck of A Nice Guy

Wednesday, October 23, 2013

Why Newspaper Job Ads are Dead pt. 3: Not Local


This is the third part in a  series of four articles on how newspapers fell from being the king of the help wanted ads to nothing today.
Other parts:
pt. 2 Revenue and Pricing
pt. 1: A Local Perspective

In 1997 I was the third person hired at a start up internet company called Job Connection.
Job Connection took a look at the national job boards that were just beginning at that time (remember the internet really didn't start hitting the public till 1995). They decided that internet recruitment was going to be the big thing of the employment world. Something that would fundamentally change the way people found a job. They, and lots of others nationwide, were right. Newspapers lost revenue for three reasons: local competition which was a loss of a key differentiating factor, rise of mobile and online technologies, and price per ad. This article explores the issue from a loss of the local competitive edge.

The niche that local job board owners saw was that while there were several national job boards like Monster, HotJobs, and Career Builder, there were not local focused sites. That changed quickly as Job Connection, WiJobs, and CareerBoard hit the market in 1997 followed by MilwaukeeJobs in 2000. These four sites along with a few others that came and went would accelerate the decline of newspapers faster than anyone expected by taking away the biggest strength a newspaper has, the fact it is local. 

I was told by my bosses at Job Connection that classified advertising at the local Milwaukee newspaper, the Milwaukee Journal-Sentinel, made up  about $100 million in revenue for the paper in 1997. About $85 million was coming from employment ads.
I would like to point out that I have no 1997 numbers to prove that either way, however it is a reasonable conclusion for them at the time given that in 2000 Milwaukee Journal-Sentinel classified advertising revenue was $85.4 million and employment classifieds were responsible for $70.2 million (source: http://www.putnampit.com/milwaukeepress/jssuit.htm).
The Job Connection owners wanted to tap into two tenths of that revenue ($200,000) as a goal for our company.

As the only salesman I accomplished that goal and then doubled it in 1999. Our team expanded to an additional salesperson and we were able to double that goal again in 2000 and were coming close to beating that goal in 2001. At the time Job Connection was the biggest local job board in terms of postings and clients (MilwaukeeJobs took over the top spot in 2001). Given what I know of the competition at the time, I would assume that the three job boards took between $500,000-$1,000,000 in revenue from the newspaper each year from 1998-2000. That figure probably doubled in 2001 with MilwaukeeJobs coming into the picture. $2 million doesn't seem like much compared to $85 million, but that number grew as $2-4 million in annual revenue was being taken by local job boards. Add on top of that the monies spent on national job boards like Monster and CareerBuilder, and nice job boards like LatPro, Dice, and Jobs4Sales, and you're looking closer to $10 million being lost to internet job boards in the area. These are just educated guesses on my part.

Why were so many companies trying the internet and taking budget away from the newspaper? The internet boom was on! Remember all the DotCom companies that were popping up? The fuel they provided for the economic boom of the late 1990's? Now days we look back and wonder how did we ever live without our internet connections? Companies were searching for other ideas to reach job seekers. There was a talent shortage going on (and still is). Companies were willing to try anything to find the employees they needed.
Local internet job boards like WiJobs and Job Connection were able to position themselves as local alternatives to the local newspaper.

Poor customer service was a big part of the problem newspapers had in losing clients. A big chunk of the clients I sold in those days were fed up with the mistakes in the layout or billing. The mistakes they could have forgiven if they were given an ounce of cooperation by the paper, however the newspaper thought it was the monster in the room and could do whatever they wanted and always be profitable. The poor customer service caught up to them.The old expression "fool me once shame on me, fool me twice shame on you" applied as more and more companies chose to spend money on a method where they got to make instant changes and speak to a sympathetic figure.

When companies decided to try Job Connection they told me the number one reason was that if they had a problem with their newspaper ads, they never got good customer service. If they multiple problems they got different newspaper reps each time. Companies liked the fact that if they had a problem they could call "Ev" who was located in the same city just a few minutes away. Since I was there for years they got to know "Ev" as a face of the company.
As long as what "Ev" said made sense and they liked who "Ev" was as a person and salesman they were willing to give the job board a try.

Being local gives you a distinct advantage in the market you are in. Sometimes this means you can't compete with the giant mega companies that can cut you in price or product availability, however the edge you have locally is that you can respond instantly to a problem or an opportunity. You should know your customers and they know you. Provide that comfort that the client you have sold can sleep easy because if a situation arises they can "call Ev" and he'll take care of it, you will get your share of the business even at higher rates, small stores, less choice of product, etc. The newspapers forgot this. By having a revolving door of customer service/sales reps and the attitude that companies would always need them and people would always read them, they sealed their own fate. They were slow to change in this digital age where we do business by email, texting, and social media. By the time they reacted customers had moved away from newspapers to e-readers, online, and mobile devices. 

It is easy to forget that businesses still need to face their customers in person (sometimes video conferencing works too). We live in an age where shopping online is common, but there will always be a space for someone local to provide a service or product. As a salesperson or recruiter find that niche that will allow you to compete and be seen as an expert by your customers and you won't go the way of the newspapers.

Thanks for reading!
Ev
A Heck of A Nice Guy

Monday, October 21, 2013

Don't Just Call to Call



You probably have a list of favorite clients.
You know the ones.
Whenever you call them they sound happy to hear from you or they always place an order, or they just make you feel good after talking to them.
We all have these customers.

Be sure when you call these customers you are not just chewing the fat.
Always call them with an idea, piece of information, or something that can help their business-even if it doesn't have anything to do with your product or business.
Doing this will help your client see you as a resource and not just someone taking orders.
They will look forward to talking and doing business with you, and that will make you enjoy talking to them even more.

Thanks!
Ev
A Heck of A Nice Guy

Wednesday, October 16, 2013

Proof Clever Outbound Messages Do Work


So the other day I pick up my voicemail, as I do every morning, not expecting anything unusual.
Was I pleasantly surprised when I heard:

"I love that part about "Almost Reached..." Everet, I just...your little personal branding stuff is just so awesome and I just wanted to say I appreciate it. Very Clever!
This is Art from Central Office Systems...(rest of message)"

Art's compliment made my day then, and still does as I have it saved on my voicemail.
I've written before on the benefits of branding yourself when you are in sales:
Personnal-branding-works

Here is more proof of what I wrote my dad telling me was correct. By adding the personnel touch I made myself stick out from all the other salespeople that Art works with.
That is what you want to do.
Be remembered at the top of the list in your client's mind so when they have a need they call you right away.
Thanks for the call Art!

Thank you Everyone!
Ev
A Heck of A Nice Guy

Monday, October 14, 2013

8 Qualities of the Ideal 2013 Job Candidate

Thanks Kazim for the qualities, however I don't think we have to limit them to 2013.
These qualities have been needed by job candidates for a long time.
Ev

The 8 Qualities of the Ideal 2013 Job Candidate

one worker highlighted among many business people
Our current climate is characterized by: radical change, new technologies, a multi-generational workplace, globalization and the rise of the BRIC economies, which have all led to extraordinary levels of competition in the consumer, commercial and candidate marketplace.
These forces are placing significant and varied demands on workers and professionals, and to thrive, survive, and deliver within the workplace, professionals must evolve and develop new skills and qualities. And taking into account the current climate, I have outlined what I believe to be the ideal candidate specification for 2013, which can help to produce candidates who perform and succeed in your business:

1. Flexibility: The ideal candidates will not be a ‘walkover’ (if you can walkover them, so can clients and suppliers), but will have a flexible outlook and be able to change their approach regularly and respond quickly to changes in your business or department strategy that are necessitated by an unpredictable internal and external environment. Flexible staff will make your organization agile and able to quickly respond to market forces.

2. Adaptability: This is different than flexibility where changes may be temporary or fluctuating. Adaptability is about being able change and let go of an established way of working (forever) and to adjust to a new, often radically different way of working for the good of the business. Adaptable people can let go of legacy systems and help your business move forward into the new age; rigid professionals may hold your business back in these circumstances. Seek out adaptability.

3. Intercultural Adaptability: A recent research report by Booz Allen Hamilton, Ipsos Public Affairs and the British Council shows that employers are now valuing inter-cultural skills as much as skills and experience. Fifty-eight percent of U.S. employers see inter-cultural skills as very important, and in the UK this figure is 70 percent. Inter-cultural adaptability means being able to understand and accept different cultural viewpoints and contexts, speaking foreign languages (ideally in international destinations of strategic concern to your firm), and being open to new ideas and ways of thinking.

4. Generational Flexibility: Even though Baby Boomers have just started retiring, we are working in a world with four generations (Traditionalists, Boomers, Gen X, Gen Y) working alongside each other from an internal and external perspective. Workers who have the generational flexibility to be able to adapt their communication and collaboration style to suit different generations should be able to collaborate better and be more effective.

5. Early Adopting Technology Evaluator: There is no doubt that used well, new technologies can create efficiencies and open up new opportunities for your business. Employees who can spot new technologies as they hit the marketplace, evaluate their usefulness to your business and deploy those that promise to make most impact, can help give you first mover advantage over your competitors.

6. Collaborator/Team workers: While focused, committed and cohesive teams are in, Silos and isolated teams are out, big time. The efficiencies, mistakes and inappropriate end products that come from ‘siloed’ working can be ultimately damaging. Ideal candidates can form cohesive teams but can come together and work collaboratively across functions as part of the overall business team.

7. Able to Spot an Opportunity/Customer Centric: This is especially important in small business (the engine of many economies), where workers need to wear multiple hats. There is no hiding place in small business; all employees must be able to engage with clients face to face or on the phone as they represent your brand and can win and lose business/clients from their behavior or lack of appropriate behavior when in contact with clients. Can you really afford to have an employee in a small firm who is unable to effectively relay a lead from a potential new client, or who cannot handle/escalate a client concern?

8. Leadership Flexibility: HBR research tells us that the most effective leaders have a flexible leadership style and regularly deploy up to six different leadership approaches: Coercive, Authoritative, Affiliative, Democtraic, Pacesetting and Coaching. The ideal leader will have the ability to deploy at least four of these styles on a regular basis.
Good luck in hiring top talent in 2013!

Wednesday, October 9, 2013

Be Genuine & Straight Forward: How To Link with Others You Don't Know pt.3


Like many of you who read my blog I get inundated with LinkedIn requests.
This whole series of articles was inspired by several LinkedIn requests I received recently, and frankly they were the straws that broke the camel's back.

Other articles talked about: So far we've talked about:
ask-questionsmeet-them
bad-linkedin-responses
Here is one more response to the person that asked me how do I link with someone I don't know who might be able to help me?
Good question.

Answer:
Be direct, genuine, straight forward.

The lion in the picture above doesn't worry about putting on a show for others. He always acts like himself as what he is, a lion.
You do the same. Be yourself. Don't just ask random people to be part of your network (no matter what social media site, email program, or live event you are using) without a solid reason that is direct and speaks to them to make them want to talk to you.

I wish I had all the time in the day to meet with the random people that want me to connect with them (i.e. job seekers, salespeople, soon to be stalkers-don't laugh I've had three in my life). Since I don't know who you are I can't endorse you to my network as someone I know and trust...yet.

No matter if you are using LinkedIn, blind emails, phone calls, or meeting in person, as you way of networking, always be sincere and genuine about your interest in that person, topic, etc. Be yourself. After introducing yourself and maybe some chit chat about how we might know each other or have in common, tell me directly how I can help you.

Don't include sob stories, editorial comments about politics, your jobs, or people in the room. Just tell me how you think I can help you, what question you have, or some other reason for us to keep talking. Be professional. Be polite. ask the person you want to connect with a question about the industry that can help you, or on a common interest. Don't meander around in conversation. Get to the question as direct as you can.


There are a lot of other people in the "networking meeting room of life." It is okay if we can't help each other to say so and move on to the next people instead of standing there with some strange feeling of obligation to keep talking to each other while looking for an excuse to leave the conversation. Maybe we can help each other. Offer to buy the person a coffee or meet them at another time so that both of you can continue to circulate. The next person you meet might be able to help you, or maybe the person that couldn't help you. I've often connected two people that I couldn't help with each other. Usually that leads to one of those people doing the same for me because they remember I did that for them.

People are busy. Being direct, but genuine, with someone else's time is polite and professional
Being direct and saving their time gets their attention and make them interested in responding to you.

Give it a try.

Ev
A Heck of A Nice Guy

Monday, October 7, 2013

References: How to list them



Hi Ev, 
Sorry to bother you, but I have a work related question and I thought you might be the best person to answer it. I am applying for a job, and it wants me to list the employer and position of each of my references. Should I list their current position, or the position they held when I worked with them?
Julee

Hi Julee, 
No problem on asking.
Always happy to help.
You can do either.
What I always do is list the person's title and company and contact information where they are now.
Name
Position & Company
Phone
Email
Then how I know them (i.e. supervisor at Company X).

Try to have at least three professional references for people that can attest to your work.
Don't use friends or co-workers who were not directly working with you (i.e. people who were just work friends). Don't use parents or preferably other family members (unless it is a family business).


Make sure all of your references know someone will be contacting them about you. Even ask what they might say. Also be sure to ask several people over the course of your career to be references.
This way you get people that know your current work, but also it is a great way to keep in contact with your network.
 
Good luck!

Ev
A Heck of A Nice Guy

Wednesday, October 2, 2013

Ev's September 2013 Newsletter


Greetings!

It is the last days of summer.
I don’t know about you, but I’ve loved the mild summer weather this year! Not too hot or wet, 70’s and sunshine.
Perfect!
Thank you again for the opportunity to work with you!
I’ll send the next newsletter when the Packers begin playing games that count.
Too bad the Brewers aren’t doing that now, but bad baseball is still baseball and that is a good thing.

What Makes a Good LinkedIn Invitation?
http://everetsblog.blogspot.com/2011/04/what-makes-good-linkedin-invitation.html

“Clinical” Job Ads Work Too:
http://everetsblog.blogspot.com/2013/06/clinical-job-ads-can-work-too.html

Proofreading is a Dying Art
http://everetsblog.blogspot.com/2013/07/proofreading-is-dying-art.html

Jokes:
http://everetsblog.blogspot.com/2013/07/july-2013-jokes.html


Thank you for everything! Have a great rest of the summer!

Everet
Ev's Recruitment Answers blog