Wednesday, October 20, 2021

Signs 'O the Times

 


"Hey look at this nice sign I just stuck to the window advertising my special," 
I thought to myself. 
A few weeks later after the snow and cold had their affects on them,
I thought "The edges are cracked and a corner is missing but the words are still intact and look good. It can last a little longer". 
Then some kids tore a couple of corners off. The words were still there. 
"I'll replace it soon," I thought.
Then one day a customer came up to me. 
"I tore down that raggedy a$$ sign you had on the window. It didn't look good anymore. So I tore it off," she said as she handed me the few scraps of vinyl. 
I felt cheap and it dawned on me that how I saw things and what I was willing to put up with is NOT the same as the way my customers saw things.

The sign above is funny. We know what it used to say. A lot of retail stores have the same sign. We've seen it for years. Many laundromat owners have similar signs and have done the exact same thing I did above
Like many small business owners we laundry owners are conscience of how much money we spend and how many things we spend it on. We're in a business where the income flows into the business in quarters, but flows out of the business as dollars. As such we have a tendency to let things slide a bit because the item is "still good enough" or "good enough for now." We mean to replace them, however something always comes along to distract us and the thing that was "good enough" eventually slides into a condition of horrible. 

Much as we want to get our moneys worth out of what we spend our hard earned money on, remember it isn't what we see, it is what our customers see. Vandalized signs outside might say to some people that it is okay to vandalize things inside.  Keep signs in good condition. When someone vandalizes them and makes them funny, replace the sign as soon as possible. If the signs are easily vandalized or broken, look at making them out of different material. It might be a little more expensive at first, but they will last longer and look better for longer. Just be sure to take a picture of the old sign and send it to me so I can use in my blog. We can all use a good laugh. Remember a sign is usually the first thing people notice when they walk up to your building.

Ev
A Heck of A Nice Guy  


Wednesday, September 22, 2021

Stringing Bills


 Notice the hole in the lower dollar bill and the tape on the corners of the upper dollar bill.
Have you ever collected your money and seen something similar?
Maybe you've seen the money with a small pinhole near one edge, or a piece of tape running across about 1/4 of the way from the edge. Have you ever seen bills with a piece of tape in an odd place when it didn't appear there was a rip there?

If you have noticed any of these things, odds are someone tried to "string" your changer. If you don't know what "stringing" is I won't explain it in detail here (there are enough places for potential thieves to learn how to do this without this blog being one of them!). 
I will just say that it involves putting a bill into a changer with a piece of string or fishing line attached.
When the changer has verified the bill and is about to put it into the stacker, the thief pulls the string and tries to get the dollar back and the quarters the changer dispenses.

Older changers are easier to do this with than newer changers, however that doesn't mean people won't try! The hole in the bills is where the string was attached before being pulled off by the person yanking on the string and by the torque of the changer pulling the bill inside.

Thieves will try stinging with any type of bill.
If you see one suspicious bill in your counting you probably don't have to worry. Your changer did its job. If you start seeing a bunch of these types of bills each day or week in your count, then you better watch your security cameras to see who might be trying this.

Ev
A Heck of A Nice Guy


Wednesday, September 1, 2021

Why Laundry Tips on this Blog?



I've been reading your blog for years to get good recruiting advice.
I've been reading your blog for years for good sales advice.
I've been reading your blog for years for good laundry advice.
Wait a minute...
What was that last sentence? Laundry? What does that have to do with sales or recruitment?
That is the question you might have asked, just before you asked "why should I care?"

Initially it may seem that these three three topics don't have anything in common, however they do on several levels:
=laundry staffs and laundromats need to recruit people
=in order to recruit staff you need to sell your job to the recruit
=all three are fields that I've worked in for years

I've pitched sales proposals approximately 10,000 times in my career.
I've placed hundreds of people in jobs directly and thousands indirectly.
I've owned laundromats.
With all that experience I want to give back to all three industries.
That is why I share my knowledge and experience via this blog. 
If you can grab a new tip, remember something you already knew but temporarily forgot, or get an idea that makes you more successful in any field or skill then I've accomplished my mission.
Thank you for reading this blog!

Ev
A Heck of A Nice Guy

Wednesday, August 25, 2021

Ozone Examined



When I was a kid we had "Ozone Warnings" that were broadcast over the TV and radio warning people with breathing conditions and us kids who like to run around, that the air quality wasn't great that day and to take it easy outside. Then we had "Ozone Action Days" where people were asked to drive less and companies were asked to change their production so the exhaust would happen at different times and those things would clean up the air for that day and beyond. This was all things I remember from the 70's and early 80's. Ozone was bad. Turns out Ozone is a chemical process that has always been around. The world needs it. Advance forward 40 years and now we clean our clothes with Ozone? Imagine my confusion and I imagine yours too.
This article by Planet Laundry writer Jeff Gardner makes it easy to understand.
For the hotels, athletic facilities, and the laundromats I have now seen it in, the concepts make a lot of sense. 
Is it right for your laundry room or laundromat?

Ev
A Heck of A Nice Guy

Ozone Examined-Planet Laundry Article


Let’s examine this mysterious, colorless gas.

One of the key advantages of ozone is that it keeps your store smelling fresh. If you’ve got a properly operating ozone system, you can be assured that, when a customer opens a machine, there will be no funky smell. There also will be no mold or mildew in the door gasket or soap dish. When you open your bulkheads, they will be clean and fresh-smelling. There will be no leftover residue and no excess smell from detergent, softeners and other chemicals. An ozone system can make your customers’ store visits seem like aromatherapy treatment.

Another advantage of ozone is the ability to clean in cold water. In fact, ozone actually gets consumed by water at about 110 degrees – so, if you’re mixing ozone with hot water, it will have virtually no use at all. Of course, cold-water cleaning has energy-saving and environmental advantages, which can provide owners with opportunities for rebates from their energy providers.

In addition, cleaning with ozone in cold water significantly reduces the amount of detergent and chemicals required – and increases the effectiveness of those chemicals. However, this sometimes can be a double-edged sword, as self-service customers are notorious for over-dosing their laundry with detergent. Unfortunately, such over-dosing can lessen ozone’s effectiveness.

In the cleaning world, ozone is referred to as a “wetting agent,” which means it opens up the fibers of a fabric to aid in the release of soils, as well as creating a natural softening effect. Ozone also will assist in reducing the fabric’s ability to retain moisture and, thus, reduce drying time.

Clearly, there are real benefits to utilizing ozone. However, there also are some chemical considerations when introducing it to your cleaning process.

First of all, ozone has no effect on oil-based stains. Ozone won’t remove any of those types of stains with any success. In fact, some oil stains will react to ozone by oxidizing and leaving behind a yellow stain. In general, cold-water cleaning – without certain types of chemistry – has no impact on oil-based stains.

A chemical dose in a warm or hot bath with no ozone is the best way to solve these types of stains. Fortunately, the chemicals with which ozone reacts poorly all work better in warm or hot water.

Those chemicals that negatively impact ozone are citrus-based cleaners and enzymes – both of which are ideal for attacking oils and greases. In fact, ozone will kill the enzymes and actually have a negative chemical reaction with citrus-based solvents.

Additionally, ozone and oxygen bleach cancel each other out. But you’ll notice that your ozonized cold rinses will be much more effective than bleaching. At my business, we’ve nearly eliminated bleaches from our chemical arsenal.

For typical, residential laundry loads, cleaning in cold water with a warm-water wash will be the most beneficial method. You’ll get the benefits of the ozone during the rinse cycles.

A commercial accounts application benefit of ozone is that you can follow a hot wash (more than 160 degrees) with a cold rinse (70 degrees or less) with no fabric shock, if the cold water is ozone-saturated.

How Much Ozone is Enough?

What is the right amount of ozone? To find the answer, you need to understand your water. Every laundromat has different water, and it can change throughout the year, depending on its source.

The two major factors that affect the cleaning ability of water and ozone are hardness and pH levels. Ozone’s effectiveness is altered by both, so be sure your ozone system is designed around each. And, if you do commercial accounts work, have your chemical supplier check those levels a few times per year.

Traditionally, ozone is measured in laundry applications by an electrical charge (in millivolts) that increases in the water with the presence of an oxidizer. The measurement is called oxidation reduction potential (ORP).

As an example, a commercial swimming pool with chlorine (an oxidizer similar to ozone) will be between 650 and 750 ORP. By contrast, a typical laundry application will look to achieve an ORP reading in the 850 to 925 range.

Here is where water quality comes into play. ORP is not a measurement of ozone in the water. Rather, it’s a measurement of the effect ozone is having on the water to create the ideal level for cleaning. In other words, if your water is hard or features high PH levels, the ozone will be consumed, thus requiring a higher quality of ozone to reach the 850+ OPR reading required to enjoy the full benefits of ozone for a traditional laundry application.

As a result, it’s important to have ozone professionals size your system to ensure it will deliver the results your business needs.

Introducing Ozone to the Wash

There are two ways to get ozone into a washing machine. One way is to inject it into the cold water supply using a Venturi valve – making a single washer, a bank of washers or an entire laundromat’s cold water supply the delivery system for the ozone. The second method, which is common in fire/water restoration applications, involves “bubbling” the ozone directly into the sump at the bottom of the washer wheel.

Both methods have pros and cons. For example, ORP sensors last only a year or two and are sensitive any residue buildup. If ozone is being generated for each washer individually – as with the bubbling method – each washer would require a sensor. However, if the entire water supply or a dedicated group of washers are all on the same ozonized cold water supply – as with the injection method – the ozone can be measured at one single point.

With injection, ozone (at levels that are high enough to be effective in cleaning) will break down and deteriorate the rubber in most water valves more quickly than they normally might. Of course, if you already have high pH or hard water, you’re going to be experiencing that level of diaphragm deterioration in your washers anyway – and, therefore, you already should be replacing those diaphragms in your machines every couple of years.

If your water is soft or you have neutral or low pH levels, you will require less ozone to achieve the 850 to 925 ORP level. So, deterioration will be less of an issue.

Clearly, when bubbling ozone into the sump at the bottom of the washer, you’re avoiding the rubber components and water valves, so you won’t experience the deterioration to your valves. Again, with this method, you’ll traditionally have some type of sensor monitoring the ozone so that it doesn’t off-gas – and this means extra electronic equipment on each machine to regulate how much ozone is actually in the washer.

Excess ozone and the eventual excess off-gassing of that ozone into a confined space like a laundromat over a period of time is a potential risk to customers and staff. Ozone can have short-term respiratory effects, especially for those who already suffer from preexisting respiratory conditions. Just as a safety precaution, I would consider installing a room sensor that detects high ozone content in your laundromat.

When ozone tops a 975 ORP reading, the water typically can no longer “hold the ozone” within it any longer, and the gas begins to escape within the drum, which means a heavy ozone smell within that space.

No doubt, understanding the ways in which ozone can benefit a laundry operation and managing your expectations for ozone use is important.

If operating a correctly designed ozone system, you’ll see amazing results with many types of cleaning. Ozone clearly outperforms all other methods when tackling human or animal soils, such as urine, blood and other bodily fluids.

Gym clothing can be washed in just cold water. Any type of animal coverings or beds will be cleaned and sanitized – and the odors removed – in cold water alone. And terrycloth garments will look and feel like new after a few ozone washings, as the fibers will open up and any residual chemical buildup will be removed.

Perhaps best of all, at the end of the day you’re going to have a cleaner, more sanitized and better feeling laundromat with ozone. Your store will be much more appealing – and your customers will notice it.

Wednesday, August 18, 2021

Blind Prospecting on LinkedIn: Be Honest




This is a real conversation I had on LinkedIn via their direct message feature.
Maybe a little extra reading might have been better on their part.
I don't have a problem with a mass email to a list when trying to prospect.
If you are going to try and personalize something, then I think you should make sure the premise of what you are talking to the person about is really what they are looking for. I took out the persons last name. I give them credit because he answered me directly and was honest. Since he did those two things I would be open to hearing from him again. He might not be my first choice, but in my mind I called his bluff and he admitted what he was doing so that is cool by me. I'm not sure what position he was talking about though since I never recruited for that kind of position.

Ev
A Heck of A Nice Guy


Follow Up
Hi Everet, Hope all has been well and hope you had a nice 4th of July! I wanted to follow up with you to see if you were able to get that open Accounting Analyst position filled? If not, I would be happy to get you some additional resumes right away to speed things up. Dan G Executive Recruiter Specializing in Accounting and Finance

Hi Dan,
Do I know you and what Accounting Analyst are you talking about? I've gotten this message from you on several occasions an curiosity has finally gotten the best of me to ask you what this is about.

Dan sent the following message at 9:15 AM
No, you don't know me. I reached out to you since you have "Recruitment Manager" in your title. The Accounting Analyst role was posted for Milwaukee on indeed, but since it is so old, I am assuming it is filled anyways.


Everet sent the following message at 9:22 PM
Thanks for your honesty Dan. I never posted an Accounting Analyst position. Good luck prospecting. I don't have any use for your services at this time.



Wednesday, August 11, 2021

Six Numbers Every Laundry Owner Should Have on Them and Their Fridge


Any laundromat owner knows their circumstances can change overnight. 
Floods, Fires, Power Outages, Vandalism, Theft, can happen at anytime.
Every laundromat owner should have the following numbers somewhere in their store, on their fridge, and in their phone:
1. Police
2. Fire Department
3. Utility Company
4. Insurance Company
5. Plumber
6. Electrician

There is also a 7th...
Your distributor 

I hope you never need any of these numbers in an emergency.
We as owners know we'll need them at some time.
That doesn't mean we can't hope!

Ev
A Heck of A Nice Guy


Wednesday, August 4, 2021

Best Email Address Ever!

 


Over the years I've written a couple of lists of the worst email addresses I've encountered in my sales and teaching experience:

https://www.blogger.com/u/0/blog/post/edit/2171749413408731572/8464720420414909431

https://www.blogger.com/u/0/blog/post/edit/2171749413408731572/3438717135470883792

I am now proud to say I have encountered one of the best email addresses!

Here it is:

USETHEDAMNPHONE@...........DOT...

Ev
A Heck of A Nice Guy

Wednesday, July 28, 2021

Laundromat Newsletter July 2021



For years I've had a blog with tips on recruiting and other topics that I've sent to customers and clients. I've now added a section for laundromat owners.

Once a month I send out a short newsletter with links to a few of the articles/tips that I've written.
If you are interested in reading the article just click the link.
You can also search my blog for other topics or just click on the "laundromat" section.
I'm always looking for ideas to write about and I welcome articles you write.
! hope you find this useful.

Thank you!

3 Tips for Hiring Laundromat Workers

Hi and welcome to the July Newsletter for Laundromats!
Since EVERYONE has been having a hard time hiring, I thought I would concentrate on that in the hopes of helping you find some good people.
In my career previous to the laundry industry, I spent 15 years helping companies hire workers through various means.
In my time at WASH, I've had to hire over 105 employees.
Some hires were easy.
Some took a long time.
Below are the links to three of my most successful tips from my blog. Just click on the link to read them.
There are other hiring tips on my blog too, so feel free to search for them.
I hope at least one of these pays off for you!

I appreciate your patience with this email format. It is a new program for me, and I haven't quite mastered this program. Why don't they leave all the buttons that I'm used to where they were 10 years ago on these programs?!

Click on the link to open the articles

Until the day we meet over Suds!
Ev
A Heck of A Nice Guy


Wednesday, July 21, 2021

Fixing MHN33 F Number Errors


I
f you have Maytag MHN33 front load washers and need to occasionally fix an error to get the washer back in order, here is a quick cheat sheet.
Ev
A Heck of A Nice Guy

Maytag MHN33 OUT OF ORDER, F29, F22, F28 or other "F numbers"
1. look on the screen 
2. have customer switch washers if beginning to wash or spin out if ending
3. open door (there may or may not be water inside)
4. open access panel on top


5. press down  white button twice (don't hold button down) screen flashes random numbers

6.  hold “Delicates” button on the front panel until entire display reads “P-01”

9. press “extra rinse” button on front panel until “P-03” appears on screen.



10. close door

11. Push start button

12. Door locks washer spins for 10 minute test
13. If no “F codes” appear on the screen washer can be put back into service
14. Replace top access panel

 

Wednesday, July 14, 2021

Fixing MHN33 Washers: SUDS of Need to Spin Clothes Out

Print this out as a guide for yourself or cleaners if you run into this situation so you can resolve issues for customers right away.
Ev
A Heck of A Nice Guy

Maytag MHN33 Front Load Washers: What to do in case of:

ZERO MINUTES or SUDS on screen and lots of water or soap in machine or SPIN OUT clothes for customer

1. look on the screen
2. if it says "zero minutes" then machine was unbalanced either by too much clothes or something stuck to the inside of the tub
“Suds” means TOO MUCH SOAP was used
3. no refund because directions weren't followed for proper usage
4. open door
5. redistribute clothes inside washer or spread out amongst multiple washers
6. open access panel on top


 
7. press down  white button twice (don't hold button down) screen flashes random numbers





8.  hold “Delicates” button on the front panel until entire display reads “P-01”



9. press “extra rinse” button on front panel until “P-06” appears on screen.




10. close door



11. Push start button

Door locks washer spins for 5 minutes. Clothes should be spun out. Explain clothes did get washed just too much soap or unbalanced load to spin out
12. spin clothes again if needed
13. look in soap drawer and scrape out all leftover soap
14. Replace top access panel

Sunday, July 4, 2021

Gettysburg Address by Andy Griffith and Don Knotts

 

Usually on the 4th of July I post the Gettysburg Address. I'm doing the same this year, however in a different version. You might recognize the two gentlemen reading it.

Happy birthday America!
Ev
A Heck of A Nice Guy




Wednesday, June 30, 2021

More Bad Email Addresses


Believe it or not these are more actual emails from actual job seekers, real businesses, and managers I've encountered!
Please get a professional email address for business or job seeking!
have-professional-email 
Ev
A Heck of A Nice Guy

DarkLordofHades@
CottonCandyNipples@
OwnedBy Rage@
KeithPsycho@
DeathSnyper@
UnstopableHero@
GearsOf War@
MidnightKitty123@
DeadWood21@

Want more examples of bad email addresses?
very-bad-email-addresses

Wednesday, June 23, 2021

Laundromat Hiring Tip #3: Overpay your workers

 



I heard your objections to this tip as soon as I said it.
Let me explain.
Use McDonald’s, Wal-Mart, and Home Depot as a general guideline.
I know you are thinking “those are all big companies that can offer benefits I can’t.”
These companies will always be able to offer more money than you.
If these companies are offering $15 per hour you will have to offer at least that to get some good workers to notice you. If the money is equal but these companies offer healthcare or other traditional benefits, or even non traditional benefits like free soda while working, the scale tips in their favor and you lose.
Ten years ago the minimum wage was $7.75 and most job seekers were happy to get around $9.
Small business owners eventually had to offer $10 to compete.
As wages crept towards $10, small business owners had to offer $11 or $12 to get workers to come work for them.
If you haven't already, small business owners have put together an incentive where the worker could get $15 per hour in the next two months based on performance. Now as the pay nationally has shot past $15 per hour, be proactive and offer $20 per hour. 

You are probably adding up the increased cost for cleaners and thinking I’m crazy. I counter that by saying that you’ll keep your good workers. As soon as you get some good people you want to keep them as long as you can. They know they will get the pay they deserve somewhere else and have a way to make more just by leaving you to apply to another company, even another laundromat.  

What I'm reminding you of is whether a few extra dollars a day of expense is worth it to you to not have to go through the process of hiring someone new, training them, your time filling in for them, advertising, time spent waiting for the right person to apply and interview, drug testing maybe, uniforms...see how fast the cost of hiring ads up to more than the few extra bucks per hour you are offering? 
To pay someone $20 to clean your store, isn’t it worth the extra few dollars per hour if it means that more customers come to your store because it is clean?

Wednesday, June 16, 2021

Laundromat Hiring Tip #1: Ask Current Customers

 




You have a neighborhood coin laundromat. You need cleaners, counter workers, clothes washers, but you’re in the same situation as everyone else is, you can’t get people. How do you combat that?

The first thing you need to do is talk to your current customers. Odds are many of them like your store and know many of the things that need to be done there to improve the store (Remember they see things differently than you). They are there maybe once per week whereas you are there every day and things start to seem "normal" or blend in. Items that need improvement stand out to them faster than you. They see the dirt in the corner that you think is okay "because you'll get it next time." They notice the dirt because they saw it last week and the week before and they think it should be cleaned up by know because in their mind "how can anyone not see that dirt?"

They probably know many of the customers. They know the good stories about your store and some of the bad ones too. Take advantage of that intelligence and talk to them about who are the good customers and whom you need to keep an eye on. Is there a time of the day they come in and notice things or people that are not not improving to the store. Make sure you check out those times they tell you. 

Odds are since they like coming to their store they feel a little bit of an ownership stake in your store. They don't want other people to mess up the place they go to. Play to that feeling and thank them for that passion. Make them a fair offer. They will see getting paid for something they would do for free anyway when they are at your store (such as pick up the dryer sheets), as a huge appreciation. Even if they aren't interested in working for you, compensate these customers with free washes and dries, soap, snacks, or anything else you can do to make them feel appreciated. Use their knowledge to help you improve your store.

Ev
A Heck of A Nice Guy

Wednesday, June 9, 2021

Laundromat Hiring Tip #2 = 3 Things Needed in Your Ad to Hire Workers?

 


Everyone in every industry is screaming for help.

Our supply chain in many industries is disrupted because companies can’t get people to fill jobs.
This has led to lots of advertising for companies to use certain online or mass media recruitment services to get their hiring message out to candidates. No matter what you use to recruit, your message must have three things in order to break through the clutter and appeal to job candidates:

1.       You have to say how much you are paying. The old days of thinking “we talk money at the time of offer” has long been gone. Candidates hear messages about $15 per hour minimum wage in the news. They know their industry and what their peers are making, don’t think they don’t because all employees let it slip how much they make at some point to someone. Candidates know where opportunities lie in their industry. Don’t insult them by saying things like “we offer competitive wages.” What they think is a competitive wage is different that what you think it is. In a negotiating situation you often try to not be the first person to throw out a number. In recruitment it is an advantage. You will get those people from a competitor that might be making less than you are offering and will love the raise. You will also turn off people making more money for doing the job you are looking for, however you combat that by reading point number two…

2.       List all of the unusual benefits the person gets. Health, 401K, long term disability, etc. are all great benefits, but they don’t attract the majority of the candidates. Maybe your company is near a pond that has hiking trails or is available for fishing. Maybe you offer auto oil changes by having a mobile service come to your parking lot. Perhaps you have an employee lunch program. There can be many things that you might not think would be what people are looking for, however it could be the straw that tips the balance. IF two jobs are equal but one job offers free lunch, that company will get the employee. If the candidate that is making more than the money you are advertising, but they don’t get the benefits you are talking about, they will at least call you because they figure if they can get salary equal to what they have now AND GET THE EXTRA BENEFITS they think it will be better because they are getting more than what they are getting somewhere else. This leads to point three…

3.       Often times people leave a job because they feel they don’t get recognition from managers and co-workers.  Talk about all the ways your company does that. Is there a quarterly meting where awards are given out. Does the president have an open door policy? What kind of rewards are there for people that offer good ideas? What protections are there for candidates that are whistleblowers or offer controversial ideas? Let candidates know they will be appreciated and they will come to check out your company.

Good luck in your search! Save some good people for the rest of us. On second thought, get all the good people you can right now and make your company strong!

Ev
A Heck of A Nice Guy