Everyone in every industry is screaming for help.
Our supply chain in many industries is disrupted because companies can’t get
people to fill jobs.
This has led to lots of advertising for companies to use certain online or mass
media recruitment services to get their hiring message out to candidates. No
matter what you use to recruit, your message must have three things in order to
break through the clutter and appeal to job candidates:
1.
You have to say how much you are paying. The old
days of thinking “we talk money at the time of offer” has long been gone.
Candidates hear messages about $15 per hour minimum wage in the news. They know
their industry and what their peers are making, don’t think they don’t because
all employees let it slip how much they make at some point to someone.
Candidates know where opportunities lie in their industry. Don’t insult them by
saying things like “we offer competitive wages.” What they think is a
competitive wage is different that what you think it is. In a negotiating
situation you often try to not be the first person to throw out a number. In
recruitment it is an advantage. You will get those people from a competitor
that might be making less than you are offering and will love the raise. You
will also turn off people making more money for doing the job you are looking
for, however you combat that by reading point number two…
2.
List all of the unusual benefits the person
gets. Health, 401K, long term disability, etc. are all great benefits, but they
don’t attract the majority of the candidates. Maybe your company is near a pond
that has hiking trails or is available for fishing. Maybe you offer auto oil
changes by having a mobile service come to your parking lot. Perhaps you have
an employee lunch program. There can be many things that you might not think would
be what people are looking for, however it could be the straw that tips the
balance. IF two jobs are equal but one job offers free lunch, that company will
get the employee. If the candidate that is making more than the money you are
advertising, but they don’t get the benefits you are talking about, they will
at least call you because they figure if they can get salary equal to what they
have now AND GET THE EXTRA BENEFITS they think it will be better because they
are getting more than what they are getting somewhere else. This leads to point
three…
3.
Often times people leave a job because they feel
they don’t get recognition from managers and co-workers. Talk about all the ways your company does
that. Is there a quarterly meting where awards are given out. Does the
president have an open door policy? What kind of rewards are there for people
that offer good ideas? What protections are there for candidates that are
whistleblowers or offer controversial ideas? Let candidates know they will be
appreciated and they will come to check out your company.
Good luck in your search! Save some good people for the rest
of us. On second thought, get all the good people you can right now and make
your company strong!
Ev
A Heck of A Nice Guy
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.