How To Recruit Salespeople with Social Media Tip #3: No Jargon

This is tip #3 of 4 about how you as a sales manager or sales recruiter can be effective recruiting salespeople on social media. While I'm using sales as my example, these tips can be used to recruit ALL kinds of positions.

Here is tip #3: Use plain English when creating the title and in the job description, NOT company jargon.

Sometimes the temptation is to use industry or company jargon. People think that qualified job seekers with industry experience will know what the position is because they will know what the jargon means. While that does have some validity, don’t forget that companies or industries don’t always speak the same jargon as your company.

One recent position on a social media site was titled:
Financial Sales Representative II

What is this position?
A Stock broker? Financial planner? Life Insurance sales?
In reading the description it was a bank teller who could open up new saving/checking accounts.
A better title would have been: "New Accounts Teller" or "New Checking/Saving Accounts Teller"
Including the word "teller" is simple, easy to understand, everyone knows what it is, and it doesn't confuse the position with an outside or inside sales position (on a separate note, when did the word "teller" become a bad word? No bank or credit union uses it anymore).
People inside the banking industry might know what a "Financial Sales Representative II" is, however as a company you might get candidates clicking on the position that are not qualified or think the position is something it is not. To me "Financial Sales Representative II" sounds like someone that sells mutual funds or bonds. As a salesperson I was interested in it. I clicked on the posting as was surprised at what I saw.
As a candidate you've wasted my time by having me click on a posting that I'm not interested in. It is also a waste of your time if I apply for the position and I'm not qualified.

Avoiding jargon, using plain language, and being blunt can also avoid confusion and save everyone time.

Try the above tip the next time you advertise a sales position and see the difference it makes in your results.
So far I've given you three tips for recruiting salespeople using social media.

To read the other parts of this four part series click on the link below:

how-to-recruit-sales-people-on-social media: Creative Title

recruiting-salespeople No Jargon

hire-salespeople: Tips for Different Social media Platforms
Recruit-salespeople-on-social: Be Blunt
Thanks!
Ev
A Heck of A Nice Guy