How To Recruit Salespeople on Social Media tip #2: Be Blunt

Social media can be a great tool for recruiting salespeople if you are a sales manager or sales recruiter. The problem is there isn't one simple way to do it. That being said, there are some basics of social media ads that customers have shared with me that are common to all effective recruitment ads. While I'm using sales as my example, these tips can be used to recruit ALL kinds of positions.

The second tip is to be blunt in the job description.

Being blunt can avoid confusion and save everyone time by not writing or reading a lot of fluff, and getting a bunch of unqualified applicants.

Notice the difference when it comes to the following ads:


Wanted: Outside Salespeople With Passion & HeartHave you ever wished you could work with a professional company, with professional people, doing professional things, in a professional way?
Well now you can.
We’re ---- Radio and we change the lives of business people throughout the ---- Valley.
We’re looking for help, sales people on a mission.
Have you already had success calling on CEOs and owners of small to medium sized businesses?
Can you close orders for 50 to 100 thousand dollars …and do it in two to three calls…selling conceptual services that companies need but do not want?
Would you love to brainstorm marketing strategies with the best and brightest business minds around?
Are you at your best when selling against lots of competitors? Can you close even when you’re prices are higher than the other guy? Do you play to win? Is Sales a blast? Last year did you make more than 80 grand…and do you want a lifestyle that demands three times that?
Can you imagine celebrating victory high-fives with a team of sales Olympians who genuinely care about everyone’s success?
Radio experience is not even necessary. We’ll teach you all you need to know.
If this is you, you’d better call fast, because we are on a fast track and we’re looking for runners. Call Monday October 19th only…888-6-7-----.


When it comes to advertising for salespeople this change can make a huge difference. There are several reasons for this:

1. As a job seeker I know what type of account executive position I would like.
The second ad clearly says it is an outside sales position. I don't know what the first ad wants.
If I'm looking for outside sales and I know right away that the job is for inside sales I’m less likely to click on it.

2. If ads have a descriptive title, and strainght to the point requirements, I'll think more favorably of that company even if I don't apply for it.

3. If I know what exactly the company is looking for, I'll keep reading the ad as long as I'm meeting each qualification or close to it.

4. If I know exactly who I'm going to be calling on, what the expectations are, money and professional opportunities, I'm more likely to be excited about joing the company and you'll see that passion when it comes to the interview.

5. If an ad has too much junk and fluff but I apply for it, it wastes your time having to go through an unqualified resume.

6. There are other reasons to be blunt, however I have to save some ideas for when we meet to talk about how to improve your sales team!

Try the above tip the next time you advertise a sales position and see the difference it makes in your results.

Here are the four parts of this series:

how-to-recruit-sales-people-on-social media: Creative Title

recruiting-salespeople No Jargon

hire-salespeople: Tips for Different Social media Platforms
Recruit-salespeople-on-social: Be Blunt
Thanks!
Ev
A Heck of A Nice Guy