How to Recruit Sales People on Social Media Tip #1: Make A Creative Title

As a sales manager or sales recruiter you've probably used job boards, newspapers, and referrals to recruit your sales people. Now that socal media is here to stay in our world, how do you use it to recruit top sales talent?
Most job ads that are posted on social media sites currently fall into one of three categories:1. a link back to a company employment site
2. a link back to the posting on a job board
3. a posting on "the wall" or in the duscussion/note page on a company account like on Facebook

With recruiting on social media there is no absolute method on how to recruit, however the companies I've worked with have said that "old tips" still apply and get the best results.

What are the old tips?
Here is #1
Make a creative job title for your ad.Instead of saying “Car Salesperson,” try “Audi & Porsche new/used Car Salesperson.”
Little changes like that can make the posting stand out in the search results and give the job seeker an immediate idea of what the job entails.

Below is a search I did for “Account Executive” through a social media site.
Which posting would you click on first?

Account Executive / Project Coordinator
Madison, WI

Account Executive/Enrollment Counselor
Brookfield

Account Executive
Milwaukee

Account Executive/Enrollment Counselor
Madison

Account Executive
Madison, Wisconsin

FULL SPECTRUM LENDING--Account Executive
Statewide

Account Executive
Milwaukee

New Media Account Executive
Milwaukee

Account Executive
Green Bay, Fon du lac, Oshkosh

Account Executives and Directors of Reverse Mortgages
Northern Wisconsin
Imagine any of those postings showing up on a social media site like Facebook.
They look dumb,generic, un-hip, boring!Espicially with all the bells and whistles a site like Facebook has!
If I was a job seeker, nothing would compel me to click on any of these postings!
Which one of the above postings would stand out for you?
What seperates the interesting posting titles from the rest?
Have your postings ever gotten lost in a sea of generic titles?

When it comes to advertising for salespeople, this minor change can make a huge difference. There are three reasons for this:

1. As a job seeker I know what type of account executive position I would like.
Some companies consider account executives salespeople, some companies consider them strictly customer service positions.
If I'm looking for automotive sales and I know right away that the job is for a Radio Sales Account Executive I’m less likely to click on it, however I am more likely to click on the ad if it says “Salesforce Development Tools Salesperson.”

2. If ads have a descriptive title, I’m more likely to keep looking through a long list of jobs with descriptive titles to find the right one, rather than click on a couple generic ads, get bored, and move on to something else.

3. If an ad has a more descriptive job title and I do not apply for it, it saves you the time of having to go through an unqualified resume

Try the above tip the next time you advertise a sales position and see the difference it makes in your results.

To read the other parts of this four part series click on the link below:

how-to-recruit-sales-people-on-social media: Creative Title

recruiting-salespeople No Jargon

hire-salespeople: Tips for Different Social media Platforms
Recruit-salespeople-on-social: Be Blunt
Thanks!Ev
A Heck of A Nice Guy