Wednesday, January 11, 2012

Make More Sales: Call Them Back!


If you want to make more sales this year, here is an easy yet often overlooked way of doing it, call your prospect back and do what you are going to say you will do!

This winter I had to need to hire a snow removal service for a small property I own.
I asked for referrals from friends and colleagues. I received nine names and numbers.
I called all nine companies at least twice (because no one returned my call after the first time).
Out of the nine companies eight called me back. 
Of the eight companies, three said they do not plow properties on that side of the town I live in.
All of the remaining five companies said they would send a salesperson to look at the property and get back to me within two days.
Two companies followed through.
The other three never returned a follow up call by me to get their decision.
Of the two companies both passed on the job, however one company called me back with a referral to a partner company that would do the job.
This last company looked at the property within two days and agreed to take the job.

How long did this process take, TWO WEEKS!

If all nine companies had answered my call on the first day, six would have taken a look at the property within two days. I would take one day to decide and follow up with the winner of the contract that same day or the next. Total time would be at MOST five days. A savings of none days of consternation and running around looking for companies and answers.

Return your prospects calls right away:
1. You might be the only one who does and win the account
2. The sooner you get to your customer the sooner you can beat off the competition
3. You save your customer time and consternation which they will love you for

Thanks for reading!
Ev
"A Heck of A Nice Guy"

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