If You Look Good...

ME: "Coach. How come we have to shine our cleats for practice. It's only practice not a game."
COACH: "If you look good, you feel good. If you feel good you play good. Doesn't matter if it is a game or practice."

Those were the words of my first soccer coach in high school.
We had to make sure our cleats were clean and shiny before each practice and game.
He was right. In fact it sounded similar to my dad's advice of making sure I had good shoes, watch, and pen for sales calls later in life.

Have A Good Pair Of Shoes
Good-shoes-story

How do they apply in a sales or job interview situation?
How you carry yourself is important in any sales situation, including as a job seeker. Often times it is how you handle yourself and your body language that sells  you or your products.
Everyone loves to buy, but hates to be sold.
If you approach those situations dressed well, it is one less thing you have to worry about. That adds to your confidence which makes your body language more positive and confident. Those things lend credibility.
With credibility comes trust. Trust breaks down barriers. Barriers coming down leads to someone being open to your ideas and products and who you are. If they like you, odds are the sale or job is yours.
The buyer if given a choice between two products that are the same in every manner, will most likely buy from the person they liked better. Think about it. Who would you rather buy from, the salesperson who seems bored and has no confidence, and is not friendly; or the person who is excited about life and what they are doing and where they are going, and is a nice friendly person?
I know who I would buy from. Then again I might be biased.

Thanks!
Ev
A Heck of A Nice Guy