Wednesday, September 16, 2015

Follow Up to My Bad Customer Servce Story



Photo by the Author taken at Milwaukee County Zoo
Several years ago I took my then infant son to what was known as the Timber Wolf Preservation Society.
It didn't go well as you can read here:
A great-example-of-bad-customer-service As an update I recently found out that the TWPS has gone out of business.
timber-wolf-preservation-society-quietly-goes-out-of-business

I believe that my experience wasn't unique among visitors.

Lack of proper customer service in today's instant information world can lead to a large decrease in business. There is an old adage that if a customer gets good customer service they will tell five people. 
IF they get bad customer service they will tell fifty people. Maybe if my son and I were simply allowed to pay our admission and walk around as was advertised by TWPS, my positive story could have helped a few other people to go. They would have told a few more and those would tell a few more and TWPS might have the volunteers and funds to continue. As it was I told everyone I knew about our terrible experience and even wrote about it for this blog. One person's review can't destroy a business, but it can contribute.
If enough people experience or believe the bad press, the business will fail.

In sales and recruitment the one thing you have control of is your reputation. Be a positive, stand up, honest salesperson or recruiter and you will be successful for years. Treat clients like they are nothing more than a, paycheck for you, and you will ultimately fail as people see who you really are. Once they start telling others how they were treated by you, your opportunities, prospects, and clients will start to disappear.
Remember that when you are tempted to say or do something stupid in the presence of a client (be it a company or candidate). 

Thanks!
Ev
A Heck of A Nice Guy

1 comment:

  1. They closed because they were down to one timid wolf.

    ReplyDelete

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