Great Candidates are in the Posting Details

A common thing I hear from new prospects is that they have problems recruiting good candidates for your sales positions (and other positions too but sales frustrates them the most).
Remember that when posting a job, the attention to details in the ad can make all the difference when it comes to getting the right candidates and good candidate flow from the ad.
You never know what will trip a candidates trigger.

As you know, everyone wants to know “the big three:”
1. how much they will be paid (ever notice how everyone has “competitive pay”)
2. what benefits are included (ever notice how everyone has “fantastic benefits”)
3. how much vacation is there (two weeks is standard)

But what if your company offers:
-quarterly performance bonuses on top of salary.
-Merit raises?
-besides the “fantastic” benefits, what if your company offers advance pay?
-Supplemental insurance?
-Free coffee or soda (I may have told you about this example)?
-Early dismissal on Friday’s?
-besides the standard vacation package, what holidays do they have off?
-Are there floating holidays?
-Maybe an incentive program where employees earn extra vacation time?

Wouldn’t it be good for a job seeker to know these features as well?
As a job seeker I may not need a high salary, but more control of my days off.
Early dismissal on Friday’s is a good thing to know about (especially in the summer).
If I have two ads for the same position, I’m going to send my resume to the company that gives me the most information.
The details are what will determine where I as a job seeker will send my resume.

Sometimes it is not possible to list all the details. In those cases how specific can you be with the “big three?” Instead of listing the “big three,” maybe list some of the details and a generic statement about pay, benefits, and vacation.

Notice the difference between the following two recently posted ads.
One company did not take my advice when they posted their job and got bad results.
One company took my suggestions and got good results.
Can you guess which one is which?

Ad #1
Description:
Manager: Retail operations for imported antiques company.
How To Apply:
Send resume to: ----------- 6819 ----------- Avenue

Ad #2
General Managers needed for incredible career opportunity at a dynamic growth company; -----------Fitness Centers.
We are the premier fitness chain in -------------- with 18 locations and GROWING! We are located in -----------------.
We Offer:
* $60K +/ year
* 4 DAY WORK WEEK; Monday to Thursday
* Rapid career advancement
* Medical/ Dental/ Life insurance/ Vacation benefits
Ideal candidate will be:
*Male and females with prior health club sales experience or in a related field such as weight loss/ dating/ beauty
*Sales savvy and a fitness enthusiast
*Lead generator and warm call prospector
* "People Person" and strong communicator
*Outgoing, enthusiastic and poses high energy
*Available on weekends and evenings
*Challenge and commission driven
How To Apply:
Click on the Email link below!!! or send your resume by Fax: ------------- or call us by Telephone: ------------

Which company would you apply to if you were in the job seeker’s shoes?

Thank you!

Everet Kamikawa
"A Heck of a Nice Guy"