How to Recruit Anyone on Social Media Basic Tip #1: Creative Title

As a HR manager or recruiter you've probably used job boards, newspapers, and referrals to recruit your candidates. You've probably also jumped on the bandwagon and tried using Facebook, Twitter, Google+, MySpace, Ning, Second Life, and a host of other social media sites.  Now that social media is here to stay in our world, how do you use it to recruit top talent? Ever wonder where to start and what rules to follow? Before I get to the individual social media sites, there are some basic rules I have to cover.
Here are some practical guidelines:


Most job ads that are posted on social media sites currently fall into one of three categories:
1. a link back to a company employment site
2. a link back to the posting on a job board
3. a posting on "the wall" or in the discussion/note page on a company account like on Facebook
With recruiting on social media there is no absolute method on how to recruit, however the companies I've worked with have said that "old tips" still apply and get the best results.


What are the old tips?
Here is #1:


Make a creative job title for your ad.
Instead of saying “Car Salesperson,” try “Audi & Porsche new/used Car Salesperson.”
Little changes like that can make the posting stand out in the search results and give the job seeker an immediate idea of what the job entails.


Below is a search I did for “Account Executive” through a social media site.
Which posting would you click on first?

Account Executive / Project Coordinator
Madison, WI


Account Executive/Enrollment Counselor
Brookfield


Account Executive
Milwaukee


Account Executive/Enrollment Counselor
Madison


Account Executive
Madison, Wisconsin


 LENDING COMPANY--Account Executive
Statewide


Account Executive
Milwaukee


New Media Account Executive
Milwaukee


Account Executive
Green Bay, Fond Du Lac, Oshkosh


Account Executives and Directors of Reverse Mortgages
Northern Wisconsin

Imagine any of those posting titles showing up on a social media site like Facebook.
They look dumb,generic, un-hip, boring!
Especially with all the bells and whistles a site like Facebook has!
If I was a job seeker, nothing would compel me to click on any of these postings!


Which one of the above postings would stand out for you?
What separates the interesting posting titles from the rest?
Have your postings ever gotten lost in a sea of generic titles?


When it comes to advertising for candidates, this minor change can make a huge difference. There are four reasons for this:


1. Creative titles grab attention!

2. As a job seeker I know what type of account executive position (or mechanic, IT, or whatever the job is) I would like.
Some companies consider account executives salespeople, some companies consider them strictly customer service positions.


If I'm looking for automotive sales and I know right away that the job is for a Radio Sales Account Executive I’m less likely to click on it, however I am more likely to click on the ad if it says “Salesforce Development Tools Salesperson.”


3. If ads have a descriptive title, I’m more likely to keep looking through a long list of jobs with descriptive titles to find the right one, rather than click on a couple generic ads, get bored, and move on to something else.


4. If an ad has a more descriptive job title and I do not apply for it, it saves you the time of having to go through an unqualified resume


Try the above tip the next time you advertise a position and see the difference it makes in your results. Next time I'll cover one more basic rule then we'll get into the meat of the sites.


Thanks!
Ev
"A Heck of A Nice Guy"

Tip #2 
Tip #3