Using Facebook to Recruit

Facebook:


You and everyone on the planet is talking about it, has an account, or saw the movie.
How do you get started using it for recruiting?
There are lots of sources out there. None of them are 100% correct because recruiting using Facebook is still in it's infancy. That being said, there are some basic rules that apply (see previous blog posts from August 2011). The following is my input on how to get started.


For recruiting on Facebook many of the same things that are listed above for Twitter will apply, but used in a different way.


Remember that Facebook, is a "PULL" media, unlike Twitter that is a "PUSH" media. The point of Facebook is to get people involved in what you have to say. TO do that try the following:


1. Post the job regularly on the wall with different titles to draw attention of different job seekers.


2. Shorten the link to your job posting. With Facebook apps more people receive their updates on their phone. This helps save space when reading the message on their screen. A sites like http://bit.ly/ can help.


3. Use the photo albums to post pictures about the company, company outings, the job, the other salespeople. Use the photo captions to help explain the job and the culture. Make sure the pictures are realistic if it involves the duties of the job, but positive when it comes to the culture.


4. Post video messages about the job. Maybe a message from the sales manager, testimonial from a customer, anything that gives the feel for the job. These videos can also be shared on YouTube.com so if the candidate searches on YouTube (as of this writing it is the second biggest search engine behind Google) they can find you there as well.


5. Make sure there is something new posted about the job on a regular basis. In the event the job is sent to a job seeker by several different people the job seeker will have a reason to look because there is something different.


6. Facebook changes rules and features all the time so remember that what worked yesterday might not always work well tomorrow.


7. Have postings get posted by a human being rather than an automated corporate response. Facebook is all about people. If company X posts a job I might not care. If PERSON X posts a job and I'm friends with them I will care more. So make sure the face or faces of your company are people and not only corporate logos.


Give these ideas a try and see how they do.
Thanks for reading!
Ev
"A Heck of A Nice Guy"

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