Fix Your Online Business Profile

Everyone knows people exaggerate, sometimes lie, in their online dating profiles.
We all want to present ourselves in the best light.
To be seen as something good or even better than we usually are.
To make ourselves attractive to a future partner.
After some practice people who use online dating sites learn to sort out the exaggerations to see the truth of the writer, or at least the truth as WE want to read it.

So should you lie in your online profiles about your company to increase your SEO?
Right  now you are probably reading this and thinking, everybody already lies online about their company!
They post fake customer reviews, omit facts that might not show their business as a leader in the industry or someplace you should shop. Pictures are cropped to show to show too little detail.

These things have been going on for years. Why are you pontificating about this now?

Just like the disappointed dates when they find their online “matches” are not what they really are, your customers will be disappointed too. What happens they can’t match up what your online reviews say versus their experiences at your business. What if they find someone who has lower prices than “the low price leader,” or your facility isn’t as clean or as big as claimed or seen in pictures?

Some customers won’t care. Others will doubt the information about your business found online and will either give you another try or stop  using your business instead.
No matter what option your customers choose, one thing they all have in common is they will tell as many people as they can about their experience whenever your business or service is mentioned.
Can your business afford that?

Thanks for reading and fix those online business profiles!
Ev
Devin Group staff