Cardboard Job Ad: Effective? Yes or No

 

I've written several articles on how to write effective job ads.

The above picture was drawn on cardboard and hung on a billboard at a laundromat.

While there is certainly a "cheesy factor" and it definitely isn't professional looking, does it work?

Lets answer the question by looking at job posting basics:

1. Did it grab my attention?
Yes! I took a picture of it and am writing about it.

2. Does it try to reach a targeted audience?

I would argue that it does target a specific audience but not necessarily in a medium that the target uses.

The benefit of putting it in a laundromat is that people using a laundromat will often read anything while they are waiting for their wash.

3. Who is it trying to reach?

Class A drivers who want to be home each night. Men and women are welcome to apply.

4. Does it list salary?

$600-$1,100 per week paid on Fridays.

5. Where is it located?

Northwest side.

6. How to apply?

Mr. Feed and he leaves a number

I wonder if the ad worked?

Ev
A Heck of A Nice Guy