Summer Doldrums for Recruiters & Salespeople

Has your sales team hit the summer doldrums? August can be a tough prospecting month as your team hears "They are on vacation but be back in a week" again and again.

When this happens it's really easy for your team (and your company as a whole) to fall into a slump. Suddenly everyone is in the "no one is around so why try" trap. As your team makes fewer and fewer calls as they make fewer connections - and you'll see the impact on your top line in a few months (depending on the length of your sales cycle).
What's the best way to get out of this slump? Proactively focus your team on ideas to finish the year strong and build momentum for 2011.
In order to jump start your team when they return from Labor Day weekend, take a few moments now to plan the agendas for your weekly September meetings. Set aside part of each meeting to focus on a different area that can drive revenue this year and build momentum for next year. Potential topics to consider include:
• Top five (5) prospects
• Top five (5) customers
• Budget discussions
• Referral campaign
• Building momentum into 2011
As we see the end of August approach, now is the time to prepare for a year-end push and to focus your team on the right activities to drive strong results. Good luck and stay focused!
If you cringe at the phrase "Summer Sales Slump," it's clear it's taking place at your company.