Don't Forget Radio, TV, Newspaper for Your SEO

Search Engine Optimization, or SEO.

You have heard the term so often and probably done so much to get to the top of your search engine that I bet you have ignored all of the other forms of advertising you used to do (or maybe do more of) like radio, TV, newspapers, magazines, even…the Yellow Pages.
You’ve probably been so focused on Search Engine Optimization that you’re convinced the other forms of media don’t work anymore and you don’t need them.
You’re wrong.

While it is true that the way we find information has changed forever (sorry Yellow Pages), those other media contribute to your organization getting to the top of the search engine results.
I won’t go into a long explanation here, however I will illustrate it with a couple of examples:

1. Radio stations have websites to encourage listeners to tune in whenever and on Whatever device they can. Carry your smart phone and click on the app for your favorite station or search for them on the web. An ad will probably open as soon as the station site does. Click on the link to stream and you have to listen to an ad first before the station starts. As you’re listening ads appear on the station page and change without you doing anything.
Do you think these are random advertisers that the station pulls off the web somewhere? No.
They are paid clients of the station that have bought air time or advertising space. All of them have a link to their site on it.
Part of SEO is how many people click on your site and various parts of it. Traditional media like radio still hold the advantage that they can reach a bunch of people at one time. Customers hear or see your ad and go to your website.
The search engine realizes your page is popular and ranks it higher.

Print, whether it is electronic or traditional works the same way.
People see your ad on their device, or heaven forbid actually hold something made of paper in their hands, and see your web address. The more they see it, the more it is top of mind and the more likely they will click on it when they need or want it.
Old School SEO.

Look up a company that just uses online advertising. Then find a company that uses a combination of online and traditional advertising. I'll bet you find the former isn't as successful as the later in most cases.
Take some of the money and time you spend on traditional advertising and build up your online SEO. Just don’t ignore your traditional media because old school SEO helps your new school SEO.

Ev

A Heck of A Nice Guy