Take Advantage of Your Company Logo (2005)

(Originally emailed June 2005)

Greetings!
If you are looking to hire good salespeople, here is another tip:

Job Posting Tip #7:

Take advantage of your company logo wherever you can in your ad.

If you think of Coke, Microsoft, Aflac, Ferrari, and McDonald's you can probably instantly picture their logo.
The swirl, the butterfly, the duck, the prancing horse, and the golden arches.
Not all companies have a logo that is instantly recognizable worldwide, however plenty of companies have logos that are recognized in their neighborhoods, cities, states, and organizations.

Your logo can help your company attract job candidates.
Every time a job seeker sees your logo it creates an "impression."
Every time they see your logo it reinforces the recognition factor of your company.
A job seeker might be driving down the road, see your logo and think; "I drive by that company every day, I didn't know they were hiring!"
A job seeker might see your logo at a job fair or in the classifieds and even though they may not apply immediately, every time they see your logo that keeps building impressions and the next thing you know they are applying for your positions.

Most online recruitment sites offer companies the chance to put their logo in their ads.
Some offer this service for free and others do not. Most will automatically put your logo in all of your ads and your company profile.
Most also have a special section for "featured employers" on the homepage.
Your company can have its logo placed in this section for a fee.
Take advantage of these opportunities when you can as they can increase traffic to your postings.

Ev
A Heck of A Nice Guy