Take Advantage of Your Company Logo (2009)

This post is an addendum to what I wrote in 2005.
Take a moment to think about what the internet was like in 2005.
It may seem funny to say that because 2005 is not that long ago, however the way the internet changes each day, what we were doing then doesn't really resemble how we use the internet today in many ways.
In 2005:
-There was no YouTube
-Facebook and MySpace were just getting going
-Most people still hadn't heard about LinkedIn
-we "Googled"' but keyword and tag searches weren't quite what they are now
How did we ever get anything done without these sites?

With all of the sites listed above plus the many others, the growing popularity of Twitter, virtual reality, and everything else that is coming our way it is even more important to market your brand across any advertising platform that your company uses.
Since you never know when or where people will come across your logo and company name, make sure your message is clear and consistent:

What does your company do?
What is your specific company mission?
Who are you trying to attract?
Why are you a better company than your competition?

Take advantage of the current economic situation because when the economy gets moving again you won't have time to fix your company message. It might be too late anyways.