Living Up to Your Brand As A Salesperson

Several months ago I wrote about the importance of having a personal brand when you are in sales (http://everetsblog.blogspot.com/2009/08/personnal-branding-works.html)
Here are two recent quick stories on how having the right personal brand can impact your legacy in sales.

A. The president of a sales force development company was talking to a previous customer. The customer asked what had changed since they last worked with us and the president explained how the business and the staff has grown. He mentioned I was now part of the company. The client, whom I had never worked with, said "He's the Heck of A Nice Guy guy. I heard he's good."

B. The president was talking to an alliance partner, whom I had introduced to him previously, and when he mentioned that we were now working together the alliance partner said "He's good. There aren't many good ones out there."

Having the right personal brand, and living up to it, can be one of your best marketing tools.

Ev

A Heck of A Nice Guy