Ev's Answers: Constructing Billy Skywalker's Resume: Detailed Bullet Points

Thursday, February 10, 2011

Constructing Billy Skywalker's Resume: Detailed Bullet Points

"Now that we've cut your resume down to one page, lets make the information have the most impact," explained Bobby Solo. "You have a lot of experience, but you don't communicate that in your resume. It is VERY important to explain at least two of the following with each bullet point on your resume:

What you did in detail

What was accomplished

What was the benefit to the company
What was learned by you or the company

Set yourself apart from other candidates by giving these details. Most people use generic phrases in their resume like you did. Employers want to know you can back up your words with performance so give them the information that makes them WANT to keep reading your resume and ultimately talk to you."
"So what do you suggest?" asked Billy Skywalker.

"Read your version below, then read how I would write it," taught Solo. "after reading both, tell me which one tells an employer more information and is more compelling to read."
STORMTROOPERJOBS.COM-CORSUCANT 11/1/2001-PRESENT
Market Manager
•develop recruitment marketing plans for local imperial agencies
•develop new accounts from cold call leads
•write & voice recruitment scripts for present & future accounts
•train new salespeople in product knowledge and marketing techniques
(EDITORS NOTE: TO SEE WHY STORMTROOPERJOBS.COM EXISTS, CLICK HERE:
http://everetsblog.blogspot.com/2010/03/stormtroopers-for-hire.html)

DROID JOB CONNECTION-YAVIN 10/97-10/2001
Market Manager
•develop recruitment marketing plans for local businesses
•develop new accounts from cold call leads
•write & voice recruitment scripts for present & future accounts
•train new salespeople in product knowledge and marketing techniques
BESPIN BROADCASTING (102.9 FM)-BESPIN 6/95-12/98
Marketing Consultant
•develop retail sales marketing plans for local and agency businesses
•create new promotional programs for present & future accounts
•write & voice commercial scripts for present & future accounts

Here is how I would write it:

STORMTROOPERJOBS.COM-CORSUCANT 11/1/2001-PRESENT
Territory Sales Manager
• Calling on HR managers, presidents, and business owners to develop local recruitment marketing campaigns for Stormtroopers using online job postings, Twitter, Facebook.com, LinkedIn.com, video, and blogging from cold call leads, referrals, and networking groups
• Averaging 10 meetings per week with prospects and current customers
• Averaging 100 cold calls per week with new prospects by phone or email
• Increasing billed revenue 521% from $105,000 to $548,000 in ten years
• Never producing less than 31% of total company billing in ten years
• training new salespeople in product knowledge and sales techniques such as customer needs analysis, closing, and prospecting cold call techniques

DROID JOB CONNECTION-YAVIN 10/97-10/2001
Market Sales Manager
• Called on HR managers, presidents, and business owners to develop local recruitment marketing campaigns using a weekly holograph show, website, direct mail print piece, IVR phone system, and on-line job fairs from cold call leads & referrals
• Billed $485,000 in 2001 before company was sold in October and closed
• Increased billing to $570,000 in 2000 providing 71% of company billing
• Increased company revenue from $50,000 in 1997 to $404,000 in 1999 as only rep
• Averaged 20 cold calls per day to new prospects
• Trained 6 new salespeople in product knowledge and sales techniques such as customer needs analysis, closing, and prospecting cold call techniques

BESPIN BROADCASTING (102.9 FM)-BESPIN 6/95-12/98
Account Manager
• Called business owners, advertising managers/agencies to develop local ad campaigns
• increased recruitment advertising from 1% to 7% of $8 million in station revenue

"Which version do you think makes a more compelling read for an employer? If you were an employer, which version gives you the information you would want to know about a candidate for sales?" asked Solo.

"Yours of course," Skywalker sighed.

"You are growing wise beyond your years my friend."

This is a nine part series on how to write a good resume.
Here are links to the other parts:

Pt. 2 Career Objective

http://everetsblog.blogspot.com/2011/01/constructing-billy-skywalkers-resume_19.html

Pt. 3 Education

http://everetsblog.blogspot.com/2011/01/constructing-billy-skywalkers-resume_24.html

Pt. 4 Length

http://everetsblog.blogspot.com/2011/01/constructing-billy-skywalkers-resume_2397.html

Pt. 5 What Jobs to Includehttp://everetsblog.blogspot.com/2011/01/constructing-billy-skywalkers.html

Pt. 6 Detailed Bullet Points

http://everetsblog.blogspot.com/2011/02/constructing-billy-skywalkers-resume_10.html