Monday, January 31, 2011

Constructing Billy Skywalker's Resume:What Jobs to Include



Billy Skywalker returned with a bowl of chips and pretzels.

"I hope YOU washed YOUR hands before touching those chips and pretzels!" joked Bobby Solo.

"I did," said Skywalker. "I can't vouch for whoever had this bowl before us though! Just helps build the immunity right."

"I've highlighted all the things that you don't need. Unless the ad asks for a certain number of years of experience, just go back roughly 2-10 years as a guide. Only include relevant jobs related to the job you are applying to. Lets look at this first job..."


STORMTROOPERJOBS.COM-CORSUCANT 11/1/2001-PRESENT
Market Manager
•develop recruitment marketing plans for local imperial agencies
•develop new accounts from cold call leads
•write & voice recruitment scripts for present & future accounts
•train new salespeople in product knowledge and marketing techniques

"The bullet points above don't tell an employer what you really did or what the results were. Who did you call on? How many cold calls did you make each day? How much money did you bring in? These are all things an employer is going to want to know. What behaviors and duties did you do each day to contribute to the company success."

Stormtrooperjobs.com provided alternative recruitment advertising methods for local and national Imperial recruiting stations. My responsibility was identifying the client''s recruitment niche, and develop recruitment marketing campaigns using a weekly TV show, website, direct mail print piece, IVR phone system, and on-line job fairs.
I was responsible for tripling company revenues in 1998 ($200K),
doubling them to $404K in 1999, and doubling them again to $820K in 2000.
"You have a description of the company after your bullet points. Get rid of it. You're not selling the company, you are selling yourself. If it is relevant to the job you can incorporate facts about the company or what the company did in your bullet points. You also have important information buried in this paragraph. Doubling revenue is important and your new employer will want to know what you've achieved. Do you have proof that you doubled billing?"

"Yes. I have all the billing records," said Skywalker.

"Good," confirmed Solo. "Never put something on the resume you can't back up. Lets look at this second job. I'd say the same as the first job. Not enough relevant information about what you did. We can include this job in the new resume because it is similar to what you will be doing for the Rebellion."
DROID JOB CONNECTION-YAVIN 10/97-10/2001
Market Manager
•develop recruitment marketing plans for local businesses
•develop new accounts from cold call leads
•write & voice recruitment scripts for present & future accounts
•train new salespeople in product knowledge and marketing techniques

Droid Job Connection provided alternative recruitment advertising methods for local and national companies. My responsibility was identifying the client''s recruitment niche, and develop recruitment marketing campaigns using a weekly TV show, website, direct mail print piece, IVR phone system, and on-line job fairs.
I was responsible for tripling company revenues in 1998 ($200K),
doubling them to $404K in 1999, and doubling them again to $820K in 2000.
"Get rid of the company description above. The job below we could keep because it ads more relevant experience, however we can also delete it since is more than 15 years old. If we keep it I wouldn't go into too much detail. Just talk about the billing."
BESPIN BROADCASTING (102.9 FM)-BESPIN 6/95-12/98
Marketing Consultant
•develop retail sales marketing plans for local and agency businesses
•create new promotional programs for present & future accounts
•write & voice commercial scripts for present & future accounts
"...Again lets lose the description below..." mumbled Solo as he started deleting items off Skywalker's resume willy nilly.

102.9 is Cloud City's leading station for adult audiences 18-54. My responsibility was developing advertising and promotional campaigns for local companies. These campaigns contained creative commercial scripts, on-site remote broadcasts, DJ appearances, interviews, point-of-sales events, lifestyle events, and other
“creative ideas” to achieve client''s goals. Starting with no accounts, I was responsible for billing $300K in new local business.
"Broadcasting experience can go too," continued Solo.

SWAMP RADIO (103.7 FM)-DAGOBAH 5/92-6/95
Promotions Assistant
•acting Promotions Director 6/1-10/92, 8/20-9/15/92
Air Personality
•organization, set-up, operation of SWAMP Radio's Maritime Days Promotion, handling $65,000 dollars in station investment & revenue
•organization, set-up, operation of SWAMP Radio's client remote broadcasts
•weekend/weekday evenings and overnights
•sub for full-time announcers
•remote production/appearances
•network spot production
•morning drive news production/board operator

SWAMP Radio was Dagobah's leading station for female audiences 35-54. My responsibility was to develop promotion campaigns for local and national companies looking to target this audience for retail, marketing, or promotional purposes. These campaigns contained on-site remote broadcasts, point-of-sales events, lifestyle events, and other
“more creative ideas” to achieve the client''s goals.

IMPERIAL RADIO NETWORK (91.7 FM)-DEATH STAR 1/90-12/93
Program Director
•creating successful music rotations for Classical, Alternative, and Heavy Metal formats
Assistant Engineer
•experience with Powerplay, Music Scan, Selector, and Ultimate Digital Studio software
Air Personality
•set up and operation of TM Century/Sony CD on-air studio
•production of station legal ID, positioning liners, promotional spots
•maintain station budget
•hire, train, supervise, critique & develop air talent and station personnel
•organize/execute station promotions
•maintain contacts with ASCAP, BMI, trade magazines, record companies
•repair and maintain station transmitter and equipment
•maintain station EBS and transmitter logs
•creator/producer of the heavy metal show “The Razor''s Edge”
•provide smooth vocal transitions between musical selections of various formats

ICE RADIO (920 AM)-HOTH 5/90-8/90
Copy Writer
•create scripts for spots, promo cards, giveaway liners
•organize/maintain script file
•general education about major market radio

WAMPA TELEVISION-HOTH 9/93-12/93
Reporter
•cover hard news events, sports, concerts, interviews,
•videotaping and editing news packages
"The job ad said nothing about print experience so lets get rid of this section..."
PRINT MEDIA EXPERIENCE:

MOS EISLEY NEWSPAPERS INCORPORATED 3/94-6/02
Photojournalist
•cover community news/sports for 23 suburban Milwaukee weekly newspapers
•process film/develop prints in a professionally equipped darkroom

THE ROYAL GUARD-WHITEWATER 1/93-12/93
Photo Editor
•supervise staff photographers and organize photo assignments Photojournalist
•process film/develop prints in a professionally equipped darkroom
Reporter
•cover hard news events, sports, concerts, interviews, and a variety of other news items for the Emperor Guards
•experience with Adobe Photoshop 6.0, Quark, Adobe Premier

NON-RELATED OTHER WORK EXPERIENCE
• Assistant Station Manager Cantina Music-Mos Eisley
•Cast member of Play TV" improv comedy show
•DJ-Lightsaber Magic Music Co.
•DJ-A Solid Grip Sound
•Assistant Mgr.-Death Star Theater Group
•Junior Assistant Scoutmaster-Boy Scouts of Bespin



"Non related experience? Why would you highlight non related experience?" asked an incredulous Solo to his friend.

"I had all these other things I wanted to put on my resume and didn't know where to put them."

"I see we've got a lot of work to do yet," sighed Solo.


This is a nine part series on how to write a good resume.
Here are links to the other parts:
Pt. 2 Career Objective
Pt. 3 Education
Pt. 4 Length
Pt. 6 Detailed Bullet Points
Pt. 7 Age
Pt. 8
No Experience
Pt. 9
Final Resume

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