My brother asked me awhile ago why he would ever want to start a blog.
In his case and career it might not make sense. For anyone looking to establish themselves as an "expert" in a particular area, blogging is now an essential tool to help establish that credibility. It still doesn't carry quite the same weight as writing a book, however blogging has made it easier to get published.
There are several blog sites out there. Probably the most popular are WordPress, TypePad, and Blogger.com. I believe there are links to all three in the apps section on LinkedIn and all can be synced to your profile as mine is.
If you are going to start a blog first decide what it is going to be used for.
Business or Personnel.
Whichever it is, try not to mix personnel stuff in a business blog (unless appropriate) and vice versa, at least on a regular basis. You want to remember who your audience is. They are reading because it is information they are interested in. If you clutter it up with too much other stuff you will lose readers.
Once you know what you are going to write about, schedule some time each week or each day to write something. The key to making a blog is to be consistent. If you decide to post something each day then do that, or every other week or once a week, whatever is right for you.
Once you start writing you don't have to write big stories all the time. Just a paragraph or two will work. Look for articles you can comment on or include in your blog post. Include videos, pictures, graphs, etc.
The more you write and the more places you link your blog to and the more keywords you tag your blog with, the more the search engines will find you and rank you higher up (that is important for a biz blog-personnel stuff not so much potentially).
in the search rankings (see my SEO blog: http://http//everetsblog.blogspot.com/2010/10/why-seo-is-important-to-salespeople.html)
If you want some ideas on what a blog can look like, other than this one,
here are two fun examples:
http://pastrypiratesailsforth.blogspot.com/
http://tonysbeijingreview.blogspot.com/
I hope that helps!
Ev
"A Heck of A Nice Guy"
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.